In 2022, I took on the project of developing a rebranding campaign for the music streaming service, Spotify. The company was receiving some bad press at the time and I've never been a fan of the current Spotify logo's strange 2-degree tilt, so I tried a few different, more friendly directions for the logo and identity. I did some market research into Spotify and its competitors' revenue and company ethos for context and developed three potential brand redesigns. The final design felt the most adaptive of their existing brand while giving a new feel to the company.
