Axe Head Games is a fictitious game design company with a focus on horror content that harkens back to the days of classic slashers and indie horror. The aim of this project was to develop a brand identity that we could then develop an advertising campaign for.
I had a unique challenge that I had not anticipated when it came to the establishing an advertising campaign. Game design companies rely heavily on their games for advertising material. I could find little to no examples of a games company advertising the company itself bereft of references or content from their games. Without enough time to develop some fictional game examples, I tried to imagine how a company like this would approach a game-less ad campaign.